New Brand Name, Same Excellence in Quality and Service

Dow Consumer Solutions Rebrands its Silicones Portfolio as DOWSIL™

MUMBAI, India - April 12, 2018 - Dow Consumer Solutions, a business unit of Dow India, has launched the new DOWSIL™ range of solutions for its heritage Dow Corning silicone-based products. The new name emphasizes the legacy silicone expertise spanning many markets, paired with the company’s unmatched R&D capabilities and global reach.

With more than a century of experience, the newly re-branded DOWSIL™ portfolio of Dow Consumer Solutions has delivered award-winning solutions and technologies in home and personal care, high performance building and construction, electronic and lighting, textile, labelling as well as automotive markets.

Dow Consumer Solutions has transformed the way formulators and brand owners create products by enhancing performance, product sensory and delivering value to consumers around the world. DOWSIL™ will build upon this legacy to help brands maintain a competitive edge in several highly-concentrated markets with its multi-functional solutions.

“India is currently a development hotspot in the global economy given its vast consumer market and increasing per capita income. Dow India has been enabling the consumer-driven products market through our innovative and focused solutions, partaking in India’s economic growth since the past 60+ years. DOWSIL™ is not just a new brand name, it also signifies a new vigour and enthusiasm while we continue to deliver the same excellence in quality and service with our best-in-class solutions”, said Sudhir Shenoy, CEO, Dow India.

“Silicones is the most versatile material that is gaining momentum across industries and geographies. Integrating all our silicone offerings under one umbrella brand DOWSIL™ brings together our expertise in this high-value, high-demand segment. This integration further strengthens our commitment towards our value chain to seamlessly offer customer focussed solutions”, said Massimo Rebolini, Commercial Director, Consumer Solutions, Dow Europe, Middle East, Africa and India.

Customers can enjoy a simpler online search and buying experience, driven by a new Consumer Solutions website. Customers can find implementation updates, integration activity materials, FAQs, as well as a tool to generate a chemical equivalency certificate for specific products.

To learn more about Dow Consumer Solutions and how its proven silicone-based home and personal care solutions fit in to its already impressive portfolio, visit www.consumer.dow.com.

About Dow India

Dow Chemical International Private Limited (Dow India) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of India's most challenging problems including the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. With 800+ employees in locations spread across the country, Dow India is continually finding ways to make people's lives healthier, safer and more convenient through exploring sustainable solutions based on technology development and application research in areas of infrastructure, transportation, energy, consumer and, lifestyle.

As a responsible corporate citizen, the company uses its technology expertise and employee volunteerism to partner with the communities in which it operates. Dow continues to support Jaipur Foot through free distribution of prosthetic limbs along with BMVSS, building homes for the underprivileged through 'Habitat for Humanity' and supporting scientific thought and environmental awareness among the future generations through ‘Multiply the Message’ and ‘Mobile Science Lab’ programs. For more, visit www.dow-india.com / http://in.dow.com

For further information contact:

Sharvari Abhyankar
+91 7506278015
sabhyankar@dow.com

Pragati Tiwari
+91 99305 01748
pragati.tiwari@astrum.in